Posts Tagged ‘internet marketing business’
Developing a Social Media Strategy for Success
Posted by David Redfern in Blog, Latest News, SEO, Selling Tips Friday, 19 February 2010 12:42 No Comments
To develop any business strategy, be it marketing, sales or operational, you must ask yourself what you are doing, what kind of environment you are operating in and what your goals are. Only by drilling down to the very essence of your organization can you develop a plan for moving forwards. Developing a social media strategy for search engine optimisation (SEO) success follows the same pattern- it’s essential you know what you are doing, how you are doing it and most importantly, why.
Millions of businesses jumped on the social media express train over the last 12 months but, many of them do not know why they have a Facebook account or why it was so important that they have a presence on Twitter. Even those companies that have dedicated personnel in-house to work on their social media presence often struggle to justify the investment – they just know that they ought to be participating in social media, often as part of their SEO efforts. This mindset means that money and effort is being extended with no means of tracking progress, measuring return or monitoring conversions.
Social media in 2010 can be much more than ‘ought to be participating’ or ‘no idea why we are on Facebook’. 2010 can be the year that your organization develops a definitive social media strategy, with a clear what, where and why. As part of this, specific goals and objectives must be defined and definitive means of tracking progress towards them implemented. This knowledge, if dissimilated through the various layers of your organization could transform something you’re already doing to something that really starts to reap rewards and makes a positive contribution to your business practices.
About Footprints-SEO.com
Footprints-SEO.com is an internet marketing company whose priority is to make your organization rise above the competition, we are a group of talented and dedicated individuals with a passion for search engine optimization. We will custom-tailor marketing strategies that are right for you and your business, while ensuring top search engine optimization and web-site design.
Footprints-SEO.com has the answer to all your internet marketing needs.
Award Winning Online Journalists Will Research And Write Your Press Release
Posted by David Redfern in Latest News, SEO Monday, 15 February 2010 11:37 No Comments
Whether you have a lot to say or a little, Footprints SEO’s press release research and distribution service puts your message in front of the world’s press at exactly the right time.
Our award-winning in house team of online journalists and SEO specialists will research and write your press release. Available as both a one-off and recurring service, your press release has no word limits and is optimised for media publication.
Setting out your new product, boasting about a client win, introducing an innovative new service or announcing your presence at a major event, our press release service is tailored to your individual needs.
If things are quiet on the news front but you would like to maintain contact with the press, or even introduce your company to the media for the very first time, Footprints SEO understands news values and will present a series of ideas for your consideration.
Our team will brainstorm the best way to secure column inches for your brand and then suggest press release titles, themes and approaches. As with your own company news, these ideas can be used as stand alone news items or play a role as part of a more sustained campaign.
Walking the walk and talking the talk is easy with Footprints SEO. Just tell us about your product and service and let our team do the rest. We’ll research current trends, search out relevant facts, figures, studies and stats and wrap it all up in a media friendly package.
Presented in a custom designed press release template, Footprints SEO compiles a bespoke contact list specifically for your news item. For each item we issue to the media, an up to date list will be created to ensure your PR reaches only the most relevant of contacts.
Delivered directly to the inbox of each major national, regional and local newspaper and magazine, our news hounds will go the extra mile to sniff out specialist publications, relevant foreign press, online web sites and social media sites.
A series of press distribution sites are used as standard to ensure publication in RSS feeds – giving a wider net of coverage – and Google news alerts. If relevant, your press release will be given its moment in the spotlight at high traffic sites such as Google Base, MySpace, Facebook and Squidoo. All relevant forums and online business communities will also be presented with a copy and media requests carried out and followed up on your behalf.
Nosy by nature, our team will also track who reads the press release and where it’s published, giving you a fully accountable tracking service. Scouring the web, you’ll receive both real time notifications and periodic resumes of published links and media exposure. These are presented in a report format and can be discussed with your account manager at your convenience.
10 Tips To Building Repeat Traffic
Posted by David Redfern in Blog Saturday, 13 February 2010 22:11 No Comments
1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. This will definitely help you to get more targeted web traffic.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. Targeted web traffic will follow as you will be able to rank for the right keywords.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
10. Have a forum on your site. This will increase the stickiness of your website and also provide you page with more content, user generated traffic. A forum will help you to build a community based around your site and give you more expert status.
Search Engine Opitmization | SEO Services
Posted by admin in SEO Thursday, 7 May 2009 23:18 No Comments
Overview: Why research keywords?
The answer is quite easy:
Before you get to optimizing your website and promoting it on the Web, you should first select relevant search terms that will reach your target audience.
In other words, you are supposed to pinpoint your Keyword Niche. It should be large enough to draw good visitor traffic, yet ‘narrow’ and specific enough to let you overplay your competitors and get to the top on the SEs.
This task can be achieved with the help of the Keyword Suggestion tool that will help you:
1.
Spy on your competition to get suggestions on the keywords related to your business, and build a list of the keywords you might be using for optimization (Explore niche tab);
2.
Narrow the keyword list by removing the terms that are not searched often enough or turn to be too much competitive (Get suggestions tab);
3.
Get an idea of your potential keyword niche by studying your rivals that compete for your keywords at different SEs, both major SEs and local ones (View competitors tab);
4.
Analyze your competition thoroughly to weight your chances of being top-ranked for the chosen keywords/phrases (Analyze competition tab).