Wednesday, Mar 10, 2010

Posts Tagged ‘internet marketing analysis’

Award Winning Online Journalists Will Research And Write Your Press Release

Whether you have a lot to say or a little, Footprints SEO’s press release research and distribution service puts your message in front of the world’s press at exactly the right time.

Our award-winning in house team of online journalists and SEO specialists will research and write your press release. Available as both a one-off and recurring service, your press release has no word limits and is optimised for media publication.

Setting out your new product, boasting about a client win, introducing an innovative new service or announcing your presence at a major event, our press release service is tailored to your individual needs.

If things are quiet on the news front but you would like to maintain contact with the press, or even introduce your company to the media for the very first time, Footprints SEO understands news values and will present a series of ideas for your consideration.

Our team will brainstorm the best way to secure column inches for your brand and then suggest press release titles, themes and approaches. As with your own company news, these ideas can be used as stand alone news items or play a role as part of a more sustained campaign.

Walking the walk and talking the talk is easy with Footprints SEO. Just tell us about your product and service and let our team do the rest. We’ll research current trends, search out relevant facts, figures, studies and stats and wrap it all up in a media friendly package.

Presented in a custom designed press release template, Footprints SEO compiles a bespoke contact list specifically for your news item. For each item we issue to the media, an up to date list will be created to ensure your PR reaches only the most relevant of contacts.

Delivered directly to the inbox of each major national, regional and local newspaper and magazine, our news hounds will go the extra mile to sniff out specialist publications, relevant foreign press, online web sites and social media sites.

A series of press distribution sites are used as standard to ensure publication in RSS feeds – giving a wider net of coverage – and Google news alerts. If relevant, your press release will be given its moment in the spotlight at high traffic sites such as Google Base, MySpace, Facebook and Squidoo. All relevant forums and online business communities will also be presented with a copy and media requests carried out and followed up on your behalf.

Nosy by nature, our team will also track who reads the press release and where it’s published, giving you a fully accountable tracking service. Scouring the web, you’ll receive both real time notifications and periodic resumes of published links and media exposure. These are presented in a report format and can be discussed with your account manager at your convenience.


Search Engine Opitmization | SEO Services

Overview: Why research keywords?

The answer is quite easy:
Before you get to optimizing your website and promoting it on the Web, you should first select relevant search terms that will reach your target audience.

In other words, you are supposed to pinpoint your Keyword Niche. It should be large enough to draw good visitor traffic, yet ‘narrow’ and specific enough to let you overplay your competitors and get to the top on the SEs.

This task can be achieved with the help of the Keyword Suggestion tool that will help you:

1.

Spy on your competition to get suggestions on the keywords related to your business, and build a list of the keywords you might be using for optimization (Explore niche tab);
2.

Narrow the keyword list by removing the terms that are not searched often enough or turn to be too much competitive (Get suggestions tab);
3.

Get an idea of your potential keyword niche by studying your rivals that compete for your keywords at different SEs, both major SEs and local ones (View competitors tab);
4.

Analyze your competition thoroughly to weight your chances of being top-ranked for the chosen keywords/phrases (Analyze competition tab).